The band leader (protagonist) is madly in love with a female whom is stereotypically scantily clad. Throughout the music video the band does rebellious things in order to attract the female’s attention, however it does not work. The Social Animal music video is characterized by the performance and narrative typologies according to Firth. Furthermore, we choose to use a light hearted story-line because from our research we found this is common in a punk rock music video.
What generic devices are you using? (Genre Theory)
In The Social Animal music video we are going to feature a live performance which is going to include live instrumentation such as guitar which is typical to the punk rock genre. By including instrumentation it meets the needs of our audience and fulfils their entertainment needs. In addition, we are going to include dark lightning in our music video because it connotes darkness a common association of this genre and we believe the audience will be able to relate to the use of this colour because it meets their expectations.
In our punk rock music video
How will you conform/challenge convention? (Genre Theory)
In The Social Animal music video we are going to conform to the gender stereotypes of the punk rock genre. The female is going to portrayed as scantily clad and the men are going to be messy and unkempt. This is to portray the men as rebellious and not caring what people think of them through their appearance, As opposed to a scantily clad female with appearance being everything.
What narrative devices (narrative theory) are you going to deploy in your music video?
We are going to deploy Propp’s narrative theory to the music video whilst also using Firth characterized typologies of performance and narrative.
Are you going to challenge/conform to narrative convention? (narrative theory)
We are going to conform to the narrative convention because we believe it fulfils the audience’s needs and expectations of a punk rock music video and differing too much from that might have a negative effect.
How are you going to appeal to audience? (Uses and Gratifications)
We are going to appeal to the audience by providing live instrumentation in our music video; from our research we found it is a common expectation of a punk rock audience. In addition we are following a boy like’s girl narrative framework and the audience will have possibly experienced this in the life, therefore by using a real problem we hope to show the audience The Social Animal can relate to them. In researching this genre collectively we found audiences like to relate to a punk rock band or artist.
How will you engage with the audience? (Uses and Gratifications)
We believe our song engages the audience because it discusses a experience that our audiences might be going through or will go through in the life. In addition we are going to edit our music video to include straight cuts in order to create a high energy which is commonly founded in a punk rock music video. By providing high energy we hope it will fulfil the needs and expectations of our punk rock audience.
Could your music video be criticised in any way? (Uses and Gratifications)
Our music video could be criticised because we are going to encourage teenage rebellion. This will be shown in the band’s actions in order to win over the female character (villain). However, rebellion is typical to this genre therefore it is expected to our audiences.
