Analysis of Led Zeppelin 'Mothership' Magazine Advert

MISE EN SCENE:

The colours used in this advert are red, black, white and cream, the red contrasts well against the black and helps grab attention. The image shows what looks like a concert hall building with the iconic Led Zeppelin image; this makes the band immediately identifiable to anyone.  It also looks like a stereo which helps identify it as a music advert, as well as it having the words ‘Rock’ and ‘Roll’ on it. Above the building is a red, black and cream blimp that has ‘Mother Ship’ on it, this identifies the album name.

COPY:

The Band name and album name are in the same font, the band name is in a cream colour and the album name is in red. The change in colour separates them and makes the advertisement clear and varied. The font is large and in capitals which makes it stand out and grab the audience’s attention. The information about the CD is beneath the image in lower case and in white text, this isn’t needed to grab attention so isn’t as big as the names of the band and album.

GENRE:

The colours help identify the genre as they are typical colours used in the rock genre, the dark colours make it clear that the genre is more dark and gritty.

The use of the words ‘Rock’ and ‘Roll’ make the genre clear to the audience.

TARGET AUDIENCE:

The advert looks very masculine because of the colours and the use of images; this suggests that the target audience are more likely to be men than women. It also looks quite sophisticated which would suggest the target audience may be young men towards middle age and older.