MISE EN SCENE:
The colours used in this advert are pink, purple, white, black and red. This gives the advert a lot of variety and makes it bright and attractive so will catch audience’s attention. The image is quite comical as it’s of 3 unusual monsters on cliffs above a village, this makes the audience look at it to try and work out what the image is of and so catches their attention and makes them read what the advert is for.
COPY:
The band name and the album name are in the same colour, but different font. The colour looks like lights at a concert which help make a connection between the advert and music, this helps identify what the advert is for. The use of different fonts separates them and makes the advertisement clear. The rest of the text is in white and it’s not there to grab attention, so making them a different colour means the album and band name stand out more.
TARGET AUDIENCE:
As the advert is quite comical and the text is creative, it suggests the target audience are young adults and teenagers. There is no identification of gender, however the use of pink and purple in the advert makes it appealing to girls and the image looks quite masculine. This means the target audience could be male or female.
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